White Papers

How to Get Customers to Come Back and Buy Again

Introduction This series of four whitepapers has been written to help online retailers overcome their day-to-day eCommerce challenges in order to succeed in an increasingly competitive market. With the global eCommerce market standing at $1,471 billion in 2014,1 and due to grow to $2,356 billion1 by 2018, competition to capture market share is intensifying. Online […]

4 Key Strategies to Increase Shopper Conversion Rates

Introduction This whitepaper is the third in a series of four whitepapers taking a detailed look at key problems that eCommerce websites face: Visitor engagement – how do websites lower bounce rates and increase the number of pages a shopper views during their first website visit? Visitor retention – How do websites get shoppers to come back […]

7 Tips to Get Repeat Visitors to your Website

Introduction This whitepaper is the second in a series of four whitepapers taking a detailed look at key problems that eCommerce websites face: Visitor engagement – how do websites lower bounce rates and increase the number of pages a shopper views during their first website visit? Visitor retention – How do websites get shoppers to […]

6 Ways to Reduce Your Website’s Bounce Rate

Introduction The buying and selling of goods over the internet, known as eCommerce, has seen an almost meteoric rise since its inception 20 years ago. Driven by increases in computer literacy and rises in desktop and mobile device ownership, the eCommerce market reached a global value of $1,471 billion in 2014,1 of which, $304.1 billion […]

6 Reasons Retail Websites Really Need Live Chat

Download the Whitepaper Introduction In an increasingly competitive and globalized world, it is getting harder than ever for retail businesses to stand out from the crowd and get noticed. Traditional differentiators such as price, innovation and quality are becoming less effective; downward pressure on prices and foreign competition make it hard to be the cheapest, […]