Personalization is key to the effectiveness of your email marketing. In fact, a recent Internet Retailer report suggests that 82 percent of shoppers would be more likely to buy if marketing emails were more personally relevant.
BevyUp Boards takes email personalization to the next level by leveraging conversations between shoppers and your store associates. As a shopper is browsing merchandise, store associates can quickly add products to a Board by scanning or adding products from the catalog. By curating relevant product recommendations, your store associate provides immediate value to a shopper in exchange for their email address.
Whether a shopper buys or not, Boards containing curated product recommendations and personalized comments can be easily emailed from the store associate’s tablet. Emailed Boards are accessible from any device and eliminate the channel barrier, so shoppers can focus on your brand and products.
Comprehensive email data is available with our Bulk Email Re-engagement feature. Here is a small sample of the metrics included.